The Splatter Effect

57. Three Reasons Every Artist Should Join a Digital Collective (Yes, even you)

Community is the new currency and digital collectives are one of the most powerful ways for artists to grow, connect, and sell in today’s art world. In this episode, we share three compelling reasons you should consider joining a digital collective: expanding your network, building professional art connections, and getting real feedback that can refine your business.
Plus, a big announcement: Kayla is officially launching The KP Art Collective, in collaboration with Kelly Pelfrey, a new digital collective designed for artists who want to expand their network and join a community of dedicated and talented artists. Applications are open now, so if you’ve been craving community and strategy, this is your chance.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  The Best Planner For Artists: Shop Now
✨  A mocktail for every occasion
 
 

56. Money, Magic, and Mastery: 3 Books Every Artist Needs

Every artist’s journey is part creativity, part strategy, and part mindset. In this episode, we share three books that have the power to reshape how you see your art and your business: Rachel Rodgers’ We Should All Be Millionaires for a bold money mindset, Daniel Grant’s The Business of Being an Artist for grounded, practical tools, and Elizabeth Gilbert’s Big Magic for unleashing your creative courage.
These books remind us that building an art career isn’t just about making work — it’s about believing in your worth, learning the business side, and keeping your spark alive. Whether you’re starting out or seeking your next breakthrough, these reads will inspire and equip you to step confidently into your role as both artist and entrepreneur.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  The Best Planner For Artists: Shop Now
✨  A mocktail for every occasion

55. The Recession-Proof Artist: Selling Art When Times Get Tough

When the economy tightens, artists often feel the pinch first. But here’s the truth: art isn’t just a luxury, it’s emotional currency. In this episode, we break down how to thrive as an artist even when spending slows.
We’ll explore:
Why people crave art more in uncertain times
The mindset shift every artist needs to keep sales flowing
Smart, actionable sales strategies—tiered pricing, payment plans, bundles, commissions, and exclusive drops
Marketing that works now—from storytelling and email lists to collaborations and in-person events
If you’ve been telling yourself “no one’s buying,” this episode will show you how to adapt, stay creative, and keep collectors saying yes.
🎧 Tune in to learn how to recession-proof your art business—without losing the joy of creating.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now
✨ A mocktail for every occasion
 

54. When Art Doesn’t Sell: Smart Strategies for Surplus Inventory

Ever find yourself staring at a stack of paintings after a show gets canceled, or holding onto a collection that didn’t quite land the way you hoped? In this episode, Kendal takes the lead in tackling a challenge every artist faces at some point, what to do with surplus inventory. She shares practical, creative, and even fun ideas for turning unsold work into fresh opportunities. From reimagining how you present the pieces, to building new sales channels, to using surplus art for marketing and community-building, you’ll walk away with actionable steps that turn an inventory “problem” into your next big advantage.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
➡️ FALL COACHING WITH KAYLA ⬅️
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now
✨ A mocktail for every occasion
 

53. The Secret to Success? Tiny Daily Actions (Robert Collier Was Right)

In this episode of The Splatter Effect, Kayla and Kendal explore the timeless wisdom of author Robert Collier (1885–1950) best known for his motivational classic The Secret of the Ages and his influence on modern marketing and personal growth.
They unpack one of his most powerful reminders:
“Success is the sum of small efforts, repeated day in and day out.”
 
What does this mean for artists today? Kayla and Kendal discuss how consistency, more than bursts of inspiration, builds a sustainable art career. They share how small, repeatable actions like showing up in your studio, posting with intention, and nurturing collectors over time create long-term momentum and sales.
If you’ve ever felt like your daily efforts weren’t adding up, this episode is here to remind you that the breakthrough isn’t in a single moment—it’s in the steady, faithful steps you take every day.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
➡️ FALL COACHING WITH KAYLA ⬅️
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now
✨ A mocktail for every occasion

52. Three Marketing Lies That Kill Art Sales (And the Truth That Works)

As artists, we hear the same marketing advice over and over again but what if most of it is flat out wrong? In this episode of The Splatter Effect, Kayla and Kendal break down the three biggest marketing myths that are holding artists back and reveal the truth behind what really moves the needle in your business.
Here’s what we unpack:
1. ❌ Lie: You have to post every single day to succeed.✅ Truth: Purposeful posting beats burnout-driven posting every time.
2. ❌ Lie: Lowering your prices will bring in more buyers.✅ Truth: Pricing with confidence attracts the right collectors and builds long-term value.
3. ❌ Lie: SEO and backend strategy are too technical for artists.✅ Truth: A few small, intentional tweaks can drastically improve your visibility and sales.
If you’ve ever felt overwhelmed by “marketing rules” that don’t feel right, this episode will give you the clarity (and relief) you need. Walk away with practical steps you can apply today to simplify your marketing and make it work for you instead of against you.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
➡️ FALL COACHING WITH KAYLA ⬅️
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now

51. Beyoncé, Bieber, Ryan & Oprah: The Celebrity PR Playbook for Artists

What do Beyoncé’s surprise albums, Justin Bieber’s record-breaking drop, Ryan Reynolds’ self-aware humor, and Oprah’s unwavering trust factor have in common? They’re all masterclasses in staying relevant — and you can apply them directly to your art career.
In this solo episode, Kayla breaks down three celebrity PR moves you can swipe for your creative business:
The Surprise Drop – How Beyoncé and Bieber create buzz before the world even knows what’s coming.
Personality Over Perfection – Ryan Reynolds’ strategy for making audiences love you for you.
The Trust Factor – Oprah’s long game in building a brand people believe in.
Packed with pop culture, actionable tips, and a few jaw-dropping stats, this episode will inspire you to think bigger, bolder, and a little more Beyoncé.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
➡️ FALL COACHING WITH KAYLA ⬅️
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now

50. Stand Out or Blend In: How Artists Can Be Seen in a Crowded Market

Feeling invisible in a sea of talented artists? In this episode of The Splatter Effect, Kayla and Kendal break down exactly how to stand out in a market where artists can feel like a dime a dozen.
They share why being memorable isn’t about luck it’s about strategy. From weaving personal stories into your brand, to choosing the right marketing moves for your audience, to building a presence people can’t forget, they’ll show you how to rise above the noise without burning out or selling out.
If you’ve ever wondered, “Why would someone pick my art over the next person’s?”, this conversation is your roadmap to building visibility, confidence, and staying power.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist) as they dissect all things life, art, and business. Tune in {and share with a friend} to learn how to navigate the ups and downs of running your own creative business.
➡️ FALL COACHING WITH KAYLA ⬅️
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now

49. The 3 Questions Artists Ask Us Most (And How We Actually Answer Them)

In this episode of The Splatter Effect, Kayla and Kendal tackle the top three questions artists ask over and over again from how to price your work, to navigating galleries, to what it really takes to grow a sustainable art business. They don’t just share answers—they unpack the why behind them, blending strategy with personal experience and a strong belief in the power of relationships in business.
Plus, they share a must-read book for artists that’s packed with practical tools and mindset shifts you’ll want to highlight and revisit.
Whether you're just starting out or refining your next big move, this episode is full of the real talk artists crave.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
Follow:
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now

48. Keeping the Little Robots Happy (and Other SEO Secrets for Artists)

In this episode of The Splatter Effect, Kayla and Kendal break down the basics of SEO—without the tech overwhelm. From website copy to Instagram captions, they chat about how those little robots (aka search engine crawlers) scan your content, and how artists can make small, intentional tweaks to show up better online.
Whether you’re a painter, photographer, or creative entrepreneur, understanding how to “speak robot” just a little can lead to more visibility, more traffic, and yes—more sales. This isn’t a deep dive, but it is a great place to start if you’ve ever wondered why your work isn’t getting found.
It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.
Follow:
➡️ @focuscreativeco
➡️ @klacole
➡️ @kendalblanchardart
➡️ @thesplattereffectpodcast
Our Favorite Things:
✨ Thrive Market Discount Code: SHOP THRIVE NOW
✨  Craig Frames Discount Code: CFKBA10
✨  A MUST Read: We Should All Be Millionaires
✨  The Best Planner For Artists: Shop Now